OUR STORY

MORE THAN JUST SUNSCREEN

REVOLUTIONIZING AN INDUSTRY

One in five Americans will develop skin cancer by age 70. While our team hasn’t totally cured the disease (yet) we’re one big step closer to preventing it. YouV products allow you to actually see that you’re protected. So you can worry less about sunscreen and focus instead on your time in the sun.

The World’s Most Innovative Sunscreen

In 2019, we began making black light prototypes and fluorescent sunscreen samples.

Five years later, we’ve cracked the code and created the world’s first fluorescent sunscreen.

Our sunscreen products not only protect from UVA and UVB rays (the most harmful to our skin); but they also show you where your sunscreen application may have washed off during even the brightest days. Like having your most attentive friend in a tube.

Our black light technology helps you see where you may have missed a spot and can assist as you apply sunscreen accordingly while indoors or in the shade.

Protecting You and The Environment

Our commitment to healthy skin care allows everyone to fully enjoy their outdoor experiences; while also preserving lifelong healthy skin.

YouV’s unique formula balances its fluorescent ingredients without compromising its natural and healthy composition. As a result, YouV is a mineral sunscreen that is reef safe, vegan, and free of parabens and gluten. We only have one body and one Earth, why should we choose one to protect?

On a Mission

We are proudly a veteran-owned business and we are committed making an impact in the veteran community and beyond.

It is our belief that everyone should be able to enjoy their precious time in the sun without the fear of lasting effects. That’s why we’re committed to creating the most effective, innovative and safest sunscreen in the world.